Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition IrrelevantDownloadable Audiobook - 2011
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.
Publisher: Prince Frederick, MD : Recorded Books ; 2011, 
Characteristics: 1 sound file (7 hr.) :,digital. analog, Digital recording, rda data file, rda